15 Jul Master Persuasion: The Ethical Edge Every Leader Needs to Win With Derek Seckinger
Derek Seckinger doesn’t just sell properties – he moves people.
In a world drowning in sleazy tactics, he proves persuasion built on integrity isn’t just noble. It’s unstoppable.
This week on The A to Z Podcast, I sit down with Derek Seckinger: a top-tier commercial real estate advisor, my strategic partner, and a master of purpose-driven communication. With decades of experience, Derek has cracked the code on closing high-stakes deals without compromising trust – making him the perfect guide to the most critical skill for every professional, leader, founder, and investor:
Influencing others isn’t a “sales tactic.” It’s the core skill for fulfilling your mission, hitting targets, and leading change.
We unpack how to wield influence with integrity, including:
- Persuasion as Leadership Fuel Why every mandate – fundraising, hiring, negotiating –demands this skill (and how to reframe it beyond “selling”).
- The Trust-Driven Communication Framework Moving people to action through clarity, empathy, and value – zero pressure needed.
- The Fine Line: Influence vs. Manipulation Spotting the difference and ensuring your tactics serve others, not just your agenda.
- Closing with Conscience Derek’s non-sleazy strategies for securing commitments while strengthening relationships.
Why Listen? If you’re an entrepreneur pitching investors, a leader rallying your team, or an expert advising clients – this episode rewires how you approach influence. You’ll gain actionable tools to:
- Persuade authentically, without sounding “salesy”
- Turn resistance into alignment
- Achieve goals whilebuilding trust
📌 Save the date: Thursday, July 17, 2025 @ 12 PM EST
Streaming LIVE on LinkedIn, Facebook, and YouTube.
If you’ve ever struggled with “selling yourself” or “closing the deal,” this one’s for you.
About the Guest
Derek Seckinger is a commercial real estate advisor, growth strategist, and persuasive communicator who understands both people and business.
With a background that spans branding, marketing, and commercial real estate, Derek brings a unique edge to every conversation and negotiation. He’s not just helping clients buy and sell properties. He’s helping them make smart, confident decisions rooted in clarity and trust.
His ability to communicate complex ideas simply – and close high-stakes deals without ever sounding pushy – is a skill every leader can learn from.
In a world full of noise, Derek shows that persuasion still works when it’s built on empathy, clarity, and service.
He’s the kind of professional who reminds us: Sales isn’t about tricks. It’s about trust.
Here is the reply of the interview:
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