16 Feb Credibility Is No Longer Just a Moral Obligation, It IS a Business Strategy

In the 21st C, credibility is no longer just a MORAL obligation. It is a Business STRATEGY too! More than ever, clients expect a business to possess a high level of credibility to stay loyal to it. A business’s quality or price competitiveness alone no longer earns them customer loyalty.

As someone who believes in God, for me, credibility is, foremost, a moral obligation! I want to be as CREDIBLE as humanly possible. Whether our clients see or know or not, we strive to be trustworthy.

Even if you’re not like us and don’t consider credibility a moral obligation, you should embrace credibility as one of the most essential business strategies…

In a business context, credibility means the level of trust clients have in a business. In your own eyes, how credible is your business?

You may place a high level of credibility for your own business. Well, that is not enough!

How credible do your clients think your business is? The latter is more important than your own assessment of how trustworthy you and your business are. Therefore, you should find ways to measure the level of credibility clients place on your business.

The good news is that wherever your business trustworthiness is today, you can do something about it in 2025.

Like any other business aspect, you can increase the level of trust clients entrust in your business by adopting CREDIBILITY as one of your BUSINESS STRATEGIES to stay alive, compete, and scale in the 21st C.

Don’t forget. Since no strategy by itself without the proper implementation delivers the intended results, embracing credibility as a strategy alone doesn’t increase the trustworthiness of your business.