"I’m deeply grateful for my journey and achievements, but my work is unfinished — because it continues with you...

My name is Dr. Assegid (AZ) Habtewold. Just call me AZ.

I’m an advocate for the A to Z of Holistic growth. I’m an author, coach, speaker, and facilitator at The A to Z Institute, LLC.

a. To learn more about how The A to Z Institute supports you in growing your team, click here and check our website…

b. To download our catalog that enlists the programs and services we offer, click here…

I’m also a Business Broker, CRE, and Investor at eXp Commercial.


a. To learn more about how we help business and commercial real estate sellers, buyers, investors, and users, click here and check our website…


b. To download the 1-pager that enlists business brokerage services we provide, click here…


c. To download the 1-pager that enlists commercial real estate services we provide, click here…

Some of the latest books I wrote:

Soft Skills That Make or Break Your Success

12 soft skills to master yourself, become a team player, and lead your company to absolute

Master These 12 Soft Skills and Propel Your Career Into Success – Become an Amazing Team Player and Learn How to Successfully Lead Your Team With Realistic Approaches That WORK! It’s insane how most people overlook the importance of soft skills when in fact, research shows that the lion’s share of success comes from the mastery of soft skills rather than technical. Unfortunately, most professionals pour all their effort into technical skills while soft skills are pushed to the back. This causes many problems in an organization like lack of synergy, high turnover rate, rise in conflicts, and low levels of productivity. Learn More…

The Highest Level of Greatness

Discover the 3 traits the great ones commonly possessed to become the best version of themselves


This Book Is Here to Set You on the Right Path to Seek Out the Highest Level of Greatness! – Learn From the Stories of Many Great Individuals and Know That You Can Be Just Like Them. Achieving greatness is your birthright. It doesn’t matter who you are, where you’re from, or what you’ve achieved — you’re greatness material. After all, we all have to start somewhere. All the great ones you admire were once in the same spot as you’re in right now. Learn More…

Unchain Your Greatness

Exploring, Enacting, Enduring, and Emancipating your greatness


Unlock Your Full Potential and Break Past the Barriers That Have Been Holding You Back! – The 4 Stages Every Great One Passes Through to Unleash Their Inner Greatness. Everyone is destined for greatness in their own unique ways. However, only a select few are able to tap into their full potential, and go above and beyond to unchain their greatness. The majority ends up failing to attain any level of greatness at all. Except for you. Learn More…

Overcoming 1st Timer Syndrome

11 antidotes to thrive beyond first-time leadership pitfalls


Just landed your first leadership role and the pressure is getting to you?

Are you worried about letting your team down?

Do you want to break free from the things that are holding you back and conquer first-time leadership pitfalls? If so, you need our Amazon’s #1 bestseller book: ‘Overcoming 1st Timer Syndrome.’ The book is written for 1st-time team leaders, project managers, supervisors, aspiring first-time leaders, new business owners, and senior leaders who are coaching and mentoring first-timers in their organizations. Learn More…

The A to Z Blog

Click here to read Dr. AZ’s insightful blogs regularly posted on his personal website.

The A to Z Media

Click here to watch empowering and educational video clips.

Before becoming an author, speaker, coach, and facilitator in 2007, I had worked as:

  1. Researcher for an international research organization in Ethiopia
  2. Software engineer for an American multi-billion dollar semi-conductor manufacturing company, and
  3. Trainer for some national and global training companies.



  • Doctor of Veterinary Medicine degree,
  • Master’s in computer science, and
  • Doctorate of Strategic Leadershi

I live in Maryland, USA. I’m  a member of the following professional associations:

  • National Speakers Association (NSA),
  • Certified Commercial Investment Member (CCIM Institute)
  • International Business Brokers Association (IBBA)
  • Association for Talent Development (ATD),
  • International Leadership Association (ILA),
  • Real Estate Investors Association (REIA)
  • Society for Human Resource Management (SHRM),
  • Meeting Professionals International (MPI),
  • Project Management Institute, and
  • Toastmasters International (TM).