03 Aug Buying or Selling a Business? Three Decisions That Can Save—or Cost—You a Fortune

Most people think buying a business means checking the revenue number.

The smart ones ask a harder question first:

“If the owner disappeared tomorrow, would this business still make money?”

I’ve sat across the table from buyers who couldn’t answer that. And sellers who priced their business on what they needed to retire — not what it was actually worth.

Here’s the truth: the marketplace doesn’t pay for your sacrifice. It pays for future value.

In my latest newsletter, I break down the 3 decisions that quietly determine whether a business sale is a win — or a very expensive lesson. For buyers. For sellers. And for what happens after the ink dries.

👉 Read it and let me know your thoughts: https://tinyurl.com/mwdu26sy

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