11 Mar Don’t Let Scaling Happen Organically, Develop the Right Psychology and Competencies to Scale Fast

In the recent “Talk on The Beach with AZ” episode, I recounted the epiphany I experienced during my first trip to my native country, Ethiopia, after 13 years, in 2018. And what I have been doing since then…

If you’re like me, and entrepreneurship was not part of your family DNA, it may take you years and some awakening encounters to consciously understand and act on those seemingly basic truths.

When I opened my company in 2010, I thought I understood scaling and how to execute it in theory. In reality, subconsciously, I had been defaulting back to my comfort level whenever I made uncomfortable moves that could have propelled me forward to expand and scale.

Suppose I hadn’t taken that trip and stayed away from my company for a month, spending money both in the US and Etjioia without any in-coming revenues. In that case, I’d not have been awakened, made a shift, taken bold follow-up decisions, grown, and become better at scaling.

Since then, I have been working on my mentality, reading books, attending courses, developing skill sets, and restructuring my company to accelerate its scaling. Not only that, in recent years, I’ve been sharing my experience with colleagues and also incorporating scaling within the existing coaching and training programs.

Recently, we have also launched a program that focuses on forming, launching, and scaling where we help aspiring and existing entrepreneurs to understand the psychology it takes to scale, the various scaling vehicles that are available, which ones are the right fit considering where their company is, and more.

Check it out and let me know your experience.

If you would like to form, launch (relaunch), and scale your company QUICKLY, check this Hot Deal and take advantage of it before it disappears: https://theatozinstitute.com/design-form-and-launch-your-organization-successfully-offer