Serving Based on Your Uniqueness

Have you been struggling to stand out? Have you wondered why some people and companies are so competitive and always at the top? Are you wondering how you may excel in what you do?

If you said yes to one of these questions, you need to read this blog and watch the corresponding episode. Episode 2 is for you. As an underdog, you cannot afford to be like everybody else. You must differentiate yourself from the crowd. When you do that you remain relevant wherever you go and wherever you serve.

I still remember the old days where I was clueless about my unique propositions. I was passionate, and out there in the open trying to make an impact. I was shooting in all directions and missing every single time. At one point, frustration set in and I sat down to get answers. These were the questions I was asking:

  1. Why am I in the same place too long?
  2. What am I missing to go to the next level?
  3. Why is too much work to get little results?
  4. And other similar questions?

I’m glad to report to you that the answers to these questions led me to discover my unique edge. All of a sudden, I began to:

  1. Realize that I’ve a unique purpose,
  2. Appreciate my disappointments and disadvantages, and
  3. Embrace the things that made me ashamed. I decided to turn these scars and missteps into my won unique advantage to serve others in unique ways.

Before we proceed, I want you to stop and answer these questions:

  1. What is your unique purpose? In other words, what is your distinctive mission in life? I’ll come back again on this theme to produce a couple of episodes. For now, I want you to think about this: What is that one thing unless you commit to it, you cannot have peace and rest? What is that one assignment you feel like no one but you will do it? What is that one mission if you accomplish it during your life time, you don’t mind dying the next day? For more, read Part 1 of my book ‘The Highest Level of Greatness: Purpose-Oriented, Vision-centered, and Values-driven greatness. Expect also a book coming out this year specifically designed to empower you to discover, pursue, and fulfill your unique purpose. Believe me, if you haven’t yet when you discover your assignment in life, it immediately decorates your life; it distinguishes you. It gives you a competitive edge.
  2. Do you have unique gifting or talent? Many people succeeded because of finding, nurturing, and employing their unique talent and/or gifting. I don’t have any. If you have one, that could give you a competitive edge to excel and lead a great life.
  3. What are some of your unique experiences, disappointments, missteps, and failures? Don’t tell me that you don’t know your unique purpose, and you don’t have unique talent or gifting. Okay, got it. But, don’t tell me that you never stumbled, you mastered every aspect of your life, and never miss stepped? You can use these unique happenings to serve others. You have learned some insights, developed wisdom as you made the mistakes and came out of the trouble you were in or, at least, you have now some tips that may help others who find in the same spot you were to avoid your mistakes, learn from your experience, and overcome the challenges they are facing.  

If you have not yet, pick your unique lane. It is not crowded and allows you to excel. As far as you are serving your community, the world around you, your clients, and/or customers based on your unique path, you flourish and tap into your unlimited potential.

If you like what you have read so far, I encourage you to watch Episode 2 of Dr. AZ Show. In this episode, I pointed out how successful people and companies carved their own unique brand to remain competitive even in bad times. I also shared 3 potential areas where you could find your uniqueness. I also shared my own experience of how I have been attempting to serve based on my uniqueness.

If you have not checked it out, in the previous episode, I talked about the importance of becoming a potential conscious. However, understanding that you have great potential is the foundation. Every human being has almost the same potential as you do have. That is not your unique proposition to the world. The knowledge of your potential is key to anything meaningful you would do going forward. Nonetheless, at the end of the day, you need to know your uniqueness.

The underdogs I studied were very clear about their unique edge. They picked their lane. Hundreds, thousands, and in some cases millions followed them because they were on their unique path without being duplicates. They flew at a wavelength no one had flown.

If you don’t pick your lane and tap into what makes you unique, it is an uphill battle for you as an underdog. You cannot shine on a road crowded by others who have better resources, connections, and portfolios. Your uniqueness is your competitive advantage.

Think about some of the successful startups, which were underdogs when they began their journey. The ones that succeeded and outsmarted their competitors were those that had unique propositions. They didn’t have the money and platform, to begin with. Think about the uniqueness Apple brought to defeat the giant IBM? Think about Singapore, a tiny city-state. They were underdogs in their respective fields. But, they found their uniqueness that made them competitive and today Apple is one of the most successful corporations in the world while Singapore has the highest personal GDP in the world.

What do you have as an underdog that positions you to shine? All underdogs who transformed themselves into greats had weapons that disarmed their goliaths. What is your unique ‘weapon’ that sets you apart?

If you haven’t yet, subscribe to this channel, its podcast, share it with the people that you care about, continue to engage with Dr. AZ on social media as he further shares daily inspirational posts on this the same theme. Go to to follow him on social media. Stay tuned for the next episode.

Once you watched it, don’t forget to share it with those who may benefit from it, especially those who are experiencing temporal defeats and disappointments right now.

If you prefer to listen to the podcast version, here you go: